social media roi

Can You Measure ROI of Social Media? #GetRealChat Recap with #SMMW14 Speakers

We are pleased to announce a series of conversations sponsored and in partnership with the Social Media Examiner team. On Tuesday, February 18th at 9pm et, speakers from the upcoming Social Media Marketing World event joined us for a lively discussion about measuring the ROI of social media. Joining the conversation were speakers from the [...]

Recent #GetRealChat Conversations on Twitter

video marketing for business

Power of #Video Marketing #GetRealChat Recap 1/21/14

Recap of #GetRealChat Twitter chat discussion covering the power of using video in marketing and business. Included in discussion were best practices … [Read More...]

do you know your audience social media

Do You Really Know Your Audience? #GetRealChat Recap 2/4/14

      Recap of 2/4/14 #GetRealChat discussion covering strategies and tactics to better know your audience for improved … [Read More...]

generation s bridging digital divide

Generation S – Bridging the Social Digital Divide #GetRealChat Recap 1/28/14

Recap of 1/28/14 discussion covering the "Generation-S", the first generation that chooses to be part of the generation and does not automatically … [Read More...]

brand humanization social business

How to Humanize Your Brand #GetRealChat Recap 1/14/14

Recap of #GetRealChat Twitter discussion on January 14, 2014 discussing strategies and tactics to humanize your brand using social media. [View … [Read More...]

isummit orlando florida power of community

Power of Community with @iSummit @DinoDogan @JusticeMitchell #GetRealChat Recap 9/24/13

Community is the foundation for social media and social business success. As I always say, you can never go wrong by investing in communities and the … [Read More...]

personal branding social media

Personal Branding: The Brand of YOU! #GetRealChat Recap 9/17/13

Your personal brand is the foundation of your online and offline persona. You are the media! Regardless if you are working for a large corporation, … [Read More...]

innovation vs jumping on bandwagon

Innovation versus Joining The Bandwagon 8/27/13 #GetRealChat Recap

The community discussed the pro's and con's of being an innovator versus joining the bandwagon.  We had a lively debate. Our Storify Summary is … [Read More...]

Social Business Learning Resources

social business vs social media getrealchat recap aug 8 2013

Difference Between Social Business & Social Media – #GetFitSocBiz

Many confuse social media with social business. Even the smartest business leaders confuse the medium and technology with the journey or destination. … [Read More...]

human brand characteristics

13 Characteristics of Human Brands

Just like people, brands come in all shapes and sizes. A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is … [Read More...]

brand humanization social business

Social Brands: Are Employees Your Employees 24/7?

We've all seen the social media profiles, bios and disclaimers that read something similar to "my thoughts are my own" or "my tweets are my … [Read More...]

cmo cio ceo twitter tips

15 Things Every CEO, CMO, CTO, & CIO Must Do Before Hopping on Twitter

So you have finally said "yes." It feels almost like as big of a commitment as the day that special someone said "I do!". You honestly never thought … [Read More...]


Twitter Hashtag 101: Twitter Hashtag, Hash Brown Same Thing, Right?

If only I had a free week long vacation for every time someone asked me what the difference is between a Twitter hashtag and a hash brown, I would be … [Read More...]